Concept and idea

How the idea takes shape

The work follows a sequence: input data and the brief, context analysis, several massing options compared on key indicators, and the choice of direction together with the client. This way every decision rests on verified data rather than assumptions. Formally, the concept can be skipped and the work can go straight to design documentation, but then key decisions are made inside the documentation, where every change costs more.

Architectural concept

This is the first design stage, also known as pre-design proposals. The concept sets the idea, the building’s functional model, its spatial principles and how it relates to the city. The firm develops concepts for residential complexes and mixed-use blocks, public and office buildings, hotels and resorts, healthcare facilities and industrial buildings, as well as for the reconstruction of existing buildings. More on the architectural concept page; concepts for whole sites are covered on the urban planning page.

Schematic design

At this stage the concept acquires specific parameters and is tested for feasibility: overall dimensions, number of storeys, key technical and economic indicators and the principal structural solutions are fixed. The main drawings are the location plan, the master plan layout, floor plans, elevations and sections. Schematic design becomes the basis for the budget, the timeline and further design. More on the schematic design page.

How a concept differs from schematic design

A concept answers the question “what will the building be and why”: the idea, the functions, the character of the architecture. Schematic design answers “is it feasible, and with what parameters”. Once the schematic design is approved, the work moves to the design stage (P) and then to construction documentation, which AIMM delivers as the general designer.